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LA VUELTA HOLANDA EXCEEDS EXPECTATIONS

The start of La Vuelta in the Netherlands became a major cycling festival. From the team presentation in Utrecht to the final sprint in Breda, cycling fans passionately welcomed the peloton. Close to an estimated million cycling fans attended the event. The Dutch success completes the fiesta.

The third stage in the Netherlands led the peloton from the start in Breda, back to Breda via the Brabantse Wal. Immediately after the start, the peloton passed through the Grote Kerk in Breda, where the victims of COVID were commemorated. It was one of the many special moments in the live broadcasts of La Vuelta. The three stage cities Utrecht, 's-Hertogenbosch and Breda and the provinces of Utrecht and Noord-Brabant showed themselves to the world in all their glory. With two stage wins Sam Bennett was the most successful rider.

Paul Depla, Mayor of Breda: “Today Breda was completely in Spanish atmosphere. With 350,000 visitors in Breda and along the route, there was limitless enjoyment today. For example, look at the beautiful moment in the Grote Kerk. The atmosphere was fantastic and we showed again today that Breda, Spain and La Vuelta complement each other beautifully.”

Spanish organizer Unipublic also looks back on a successful start in The Netherlands. “The response by the warm and enthusiastic Dutch public has been very exciting. We felt at home,” said Javier Guillén, general director of La Vuelta. “The project of La Vuelta Holanda has come true after two years of waiting and has exceeded our expectations. The Netherlands is a place that breathes cycling and a part of our heart stays here. We came to make history and we leave with one of the most incredible stories that, from La Vuelta’s perspective, we have ever experienced”, he concluded.

997,500 visitors along the route, millions of viewers at home

With estimated visitor numbers of 12,500 (team presentation), 260,000 (first stage), 375,000 (second stage) and 350,000 during the Breda-Breda stage, the start of La Vuelta in the Netherlands was visited beyond expectations.

The viewer at home also massively tuned in to the broadcasts of La Vuelta. 2.1 million and 1.5 million people respectively watched (part of) the first two stages via the NOS.

Dutch success

Team Jumbo-Visma's win in the team time trial laid the foundation for Dutch success. The red jersey specially designed for the Dutch stages was worn by Robert Gesink and Mike Teunissen, while teammate Edoardo Affini takes it to Spain.

There was other Dutch success for Julius van den Berg. In the mountain jersey he drove through his hometown of Roosendaal. He defended his position as king of the mountains in the third stage and will therefore also wear the jersey in Spain on Tuesday.

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